A crucial element for starting or developing a business is to find the adequate forms of financing. The European Commission provides guarantees to SME, therefore facilitating the contracting of bank loans. Furthermore, the Commission favours SME risk capital investments. The European Investment...

Through positioning strategy, the financial and banking organization aims to influence the perception of target audience on its offer by identifying ways of differentiation, which constitute the competitive advantage within the domain of activity which is also relevant to consumers, informing...