Commerce et distribution : prospective et stratégies, edited by Olivier Badot and Marc Benoun, is reviewed.

La décision d’allocation d’espace aux rayons repose aujourd’hui sur un savoir-faire essentiellement empirique des enseignes. Elle gagnerait à intégrer la notion d’élasticité des ventes à l’espace des rayons. Dans cet article, nous définissons dans un premier temps...

An organic label offers a market signal for producers of organic food products. In Western economies, the label has gained high recognition, but organic food still represents a small part of total food consumption, which raises questions about the label's efficacy. By considering organic labels...

Ordering train tickets on Internet, building up furniture or self-scanning products in the cart...Consumers’ participation in the different phases of product or service production process is developing under various forms, from ordinary to more creative ones. Through 24 qualitative interviews,...

Since a long time, companies have tried to involve the consumer in the production of service. These approaches are developing fastly and advocate for a new vision of consumers, not as passive receptacles for offerings but as true market partners. Participation is a relatively recent area of...

In order to improve the shelf-space allocation decision-making, we investigate the impact of space allocated on sales at the department level. A conceptual framework has been estimated on data coming from Monoprix.

Since a long time, companies have tried to involve the consumer in the production of service. These approaches are highly increasing and advocate a new view of consumers, not as passive receptacles for offerings but as true market partners. This participation is a relatively recent area of...