The purpose of this article is to acquire in-depth knowledge of how customers use multichannel financial services. In line with the service dominant logic research stream and using a phenomenological framework, we analyse the perceived value of customers in the context of each type of service....

The packaging is now a major issue concerning the consumer experience in the food industry. This study aims at showing that a main food packaging characteristics as the color can influence the expected characteristics of the packed product. On the basis of a quantitative survey with 149 people...

Given the serious concern of the rising levels of Unethical Information Technology Use (UITU), this research aims at exploring the extent to which legal intervention can deal with UITU. To explore the topic, we borrowed the lenses of the Rational Choice Theory (RCT) from the criminology...

Experimental research scholars often discretize quantitative variables when testing moderation. This pedagogical article addresses the limitations of this approach and considers when and how spotlight and floodlight analyses should be used depending on whether the moderating variable at stake...

Does organizational governance contribute to academic quality? Two top research universities are observed in-depth: Berkeley and the MIT. Three key factors are listed that help generate consistent and lasting high performance. Priority is allocated to self-evaluation and to the development of...

Empirical evidence suggests that belonging to an empire favours trade by lowering transaction costs and establishing preferential trade agreements. Does the end of an empire invert this effect, and if so, through which channels? This paper uses an original dataset to explore the impact of...

Aging well is now a major societal issue. Applied to marketing, the relevance of Desired Aging Well criterion is tested in this paper to segment the 50-65 years old market on a sample representative of French people. A typology based on consumer behavior regarding financial investments, leisure...