Véritable best-seller dans sa version originale, ce livre est un guide complet sur le marketing digital. Fondé sur les dernières recherches académiques et les meilleures pratiques professionnelles, il permet d'appréhender et d'exploiter les opportunités offertes par le marketing digital...

Quinze réflexions pour une meilleure action managériale.

Both the number and types of mobile applications have been seeing a significant increase in the last few years. Such an increase can lead to an overwhelming situation for researchers, users, and developers who are trying to understand them from many different viewpoints. One way to create a more...

This research notes aims at assessing the research policy in the knowledge management field conducted by the EU during the last decades. this article highlights the results from this research but also points out the lacks of this research program.

Mobile business is conducted extensively through mobile phones, which, unlike wired e-commerce client computers, can be used anywhere and anytime, and consequently are often used in social settings such as while walking on a sidewalk, eating in a restaurant, driving a car, and waiting for an...