Corbett-Etchevers, Isabelle; Cajaiba, Aura Parmentier; … - Groupe de REcherche en Droit, Économie, Gestion … - 2014
This paper contributes to the strategy-as-practice literature by analyzing how managers craft tools to strategize. We consider the use of ‘adhoc’ tools, crafted by managers, as opposed to off-the-shelf established strategy tools, such as BCG matrix, five forces, etc. Drawing on two...