In hard times, when one has little money, clients show greater concern to what they are buying, quality is no longer an asset for most buyers so the products must provide the customers with surprising characteristics that they did not directly require the product to have, beside the standard...

In many organizations there are employees who sabotage processes, steal company property, harass others, cheat the management or mislead customers. These misbehaviours of the employees are pervasive and costly. In the same time, they are warning that employees` needs are not met. Sometimes...

The present study attempts at providing an overview of the congruency effect of social reporting on corporate sustainability in bio-economy. The paper was structured to identify the main congruency forces that can constitute both the strategic and operational dimensions linked to the...

The planet's resources are finite and must be used rationally and responsibly to ensure a sustainable economy. On the basis of modern innovations and technologies, new sources of consumption or new ways to reduce the environmental impact of consumption can be found. Changes in the external...

Managers increasingly want to improve the efficiency of human resources processes, and a solution with real results is Artificial Intelligence (AI), which provides real results in a virtual world for human resources managers, for companies, and also for candidates. The purpose of this article is...

The aim of the present paper is to emphasize the role and importance of social media as a powerful wine promotion instrument. The necessity of approaching this issue is justified by the fact that we live in a Google-centric world and that companies’ marketing strategy as well as their content...

According to theorists, customer satisfaction is a subjective concept, difficult to measure, difficult to quantify. Aspects related to its quantification arising from: diversity of factors which influence the satisfaction, difficulty interpretation of the results, the positive trend of results,...

Romania’s stationery market records a growth rhythm of about 10-15 percent per year. For the beginning of school year 2007-2008, organizations of the type forecast a growth of 25%. During the top period, stationery sales grow generally with about 800-1000 % in comparison with a habitual period...

At a time when the world is interested in phenomena such as, ecology, environment, food safety, ozone layer depletion, famine and their effects on social responsibility initiatives are becoming increasingly well received. Even if you can not give a real dimension of the concept of social...

For a single need of the consumers there are thousands of products available, with the same content and with a different packaging and brand. All these thousands of products are competing to be the no. 1 option of the consumers, battle that relies less upon the increase of the value for the...