The aim of this paper is to investigate and compare the determinants of Internet use by senior generation among Tunisian and Romanian context that have different economic and cultural backgrounds. Research data were taken from a survey carried out on 400 online senior citizens (200 Tunisian and...

The efforts focused on organizational performance differential attempt to typify the firms’ portfolio of competence enables their propensity to dominate and seek continuity in the competitive environment. Seeing that modeling the knowledge resource allocation is merely necessary, not...

Despite the increasing awareness of content marketing tools in the academic community, the benefits of growth hacking were highlighted especially in blog posts and several e-books. This paper examines the particular features of growth hacking techniques, which differentiates it from traditional...

Today’s business, being affected by the continuous changes in economic environment, must reinvent “prudent risk taking” concept to strike an appropriate balance between risk, return and growth, in order to create lasting value. This paper is focused on describing the nature of risk and the...

Our paper emphasizes the opportunities provided both for the academic research and business partnerships by the design of a website which promotes the collaborative projects within European IT industry. From the academic perspective, the companies registered in the website database will...

The paper aims to derive growth strategies for three Romanian software developers involved in offshore outsourcing, by deploying competitive intelligence on the top offshore players from India. The paper revolves around two key assumptions. One is that Romanian companies are growing the way...

This paper aims to describe how a digital marketing simulation system improve the knowledge and skills of students, as well as their status as members of a virtual community, which gradually evolve from novice to expert in managing online advertising campaigns. The body of the article...

In the context of a dynamic business environment, leading software companies are focusing their strategies on a market-driven approach, exploiting the opportunities provided by competitive intelligence mechanisms, in order to continuously monitor the competitive landscape. Being aware of the...

Our paper approaches the aspects connected to the analysis of the values’ system specific to the AKER multinational group, world leader on the market targets represented by cruises and ferryboats, commercial ships and offshore platforms. The case study was developed at Aker Tulcea subsidiary,...

After a brief presentation of the aspects regarding the planning of a customer relationship management (CRM) project, we emphasize the factors that assure the success of such an approach. In order to obtain the attended results, an organization needs the best selection of the project manager and...