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The nature of slacktivism : how the social observability of an initial act of token support affects subsequent prosocial action
Kristofferson, Kirk; White, Katherine; Peloza, John - In: Journal of consumer research : JCR ; an … 40 (2013/14) 6, pp. 1149-1166
Persistent link: https://www.econbiz.de/10010353441
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Self-Benefit Versus Other-Benefit Marketing Appeals: Their Effectiveness in Generating Charitable Support
White, Katherine; Peloza, John - In: Journal of marketing 73 (2009) 4, pp. 109-124
Persistent link: https://www.econbiz.de/10008271554
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Good and Guilt-Free: The Role of Self-Accountability in Influencing Preferences for Products with Ethical Attributes
Peloza, John; White, Katherine; Shang, Jingzhi - In: Journal of marketing 77 (2013) 1, pp. 104-119
Persistent link: https://www.econbiz.de/10010065499
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Good and guilt-free : the role of self-accountability in influencing preferences for products with ethical attributes
Peloza, John; White, Katherine; Shang, Jingzhi - In: Journal of marketing 77 (2013) 1, pp. 104-119
Persistent link: https://www.econbiz.de/10009725639
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Self-benefit versus other-benefit marketing appeals : their effectiveness in generating charitable support
White, Katherine; Peloza, John - In: Journal of marketing 73 (2009) 4, pp. 109-124
Persistent link: https://www.econbiz.de/10003860870
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The Power of Indirect Appeals in Peer‐to‐Peer Fundraising : Why “S/He” Can Raise More Money for Me Than “I” Can For Myself
Sepehri, Amir; Duclos, Rod; Kristofferson, Kirk; Vinoo, … - In: Journal of Consumer Psychology 31 (2021) 3, pp. 612-620
Persistent link: https://www.econbiz.de/10012535534
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How rejected recommendations shape recommenders' future product intentions
Hall, Matthew J.; Hyodo, Jamie D.; Kristofferson, Kirk - In: Journal of consumer psychology : JCP ; the official … 35 (2025) 1, pp. 42-60
Persistent link: https://www.econbiz.de/10015358336
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Can you smell the (virtual) roses? : the influence of olfactory cues in virtual reality on immersion and positive brand responses
Cowan, Kirsten; Ketron, Seth; Kostyk, Alena; … - In: Journal of retailing 99 (2023) 3, pp. 385-399
Persistent link: https://www.econbiz.de/10014461659
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The brand that wasn’t there : the impact of brand displacement on viewer engagement and brand attitude
Kristofferson, Kirk; Dunn, Lea - In: Journal of the Academy of Marketing Science 51 (2023) 3, pp. 716-745
Persistent link: https://www.econbiz.de/10014251263
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Using virtual reality to increase charitable donations
Kristofferson, Kirk; Daniels, Michelle E.; Morales, … - In: Marketing letters : a journal of research in marketing 33 (2022) 1, pp. 75-87
Persistent link: https://www.econbiz.de/10013184267