Social environment is doing social shaping of individual through his behavior and attitudes, as well as through information process and communication network, created between consumers themselves, in their purchase decision process, use of the product, and aftersale evaluation. Business...

From the Industrial Age, through the Space Age and the currently dominant Information Age, the world is in motion towards the Age of Man. Human potentials, manifested as talent, innovation and creativity, are becoming the essential determinant of developing companies and new consumers. Societies...