The economic crisis which we are currently suffering has highlighted the greater stability of financial services cooperatives (FSC) in juxtaposition to the fragility of the rest of the banking sector. This has resulted in a resurgence of the cooperative form not only due to the positive effects...

This paper explores the persuasive effects of different commercials for an analgesic on members of different age groups. Commercial content was manipulated to be either of (a) factual or (b) evaluative. The impact of these two contents was assessed on members of two different age groups: young...