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Consumer Adoption of Green Products: Modeling the Enablers

Nath, Vishnu; Kumar, Rupesh; Agrawal, Rajat; Gautam, Aditya - In: Global business review 14 (2013) 3, pp. 453-470

Persistent link: https://www.econbiz.de/10010181140

Consumer adoption of green products : modeling the enablers

Nath, Vishnu; Kumar, Rupesh; Agrawal, Rajat; Gautam, Aditya - In: Global business review 14 (2013) 3, pp. 453-470

Persistent link: https://www.econbiz.de/10010230052

Impediments to adoption of green products : an ISM analysis

Nath, Vishnu; Pati, Rupesh Kumar; Agrawal, Rajat; … - In: Journal of promotion management : JPM 20 (2014) 5, pp. 501-520

Persistent link: https://www.econbiz.de/10010467285

Socio-demographics as antecedents of green purchase intentions : a review of literature and testing of hypothesis on Indian consumers

Nath, Vishnu; Agrawal, Rajat; Gautam, Aditya; Sharma, Vinay - In: International journal of innovation and sustainable … 9 (2015) 2, pp. 168-187

Persistent link: https://www.econbiz.de/10011344679

Green marketing promotion tools and Indian consumers' green pruchase intentions

Nath, Vishnu; Agrawal, Rajat; Gautam, Aditya; Sharma, Vinay - In: International journal of business competition and … 3 (2014) 4, pp. 275-291

Persistent link: https://www.econbiz.de/10011290202

e-Applications in Indian Agri-Food Supply Chain: Relationship among Enablers

Kumar, Rupesh; Agrawal, Rajat; Sharma, Vinay - In: Global Business Review 14 (2013) 4, pp. 711-727

Information technology (IT) enablement helps in improving the agri-based Indian economy by focusing on supply-chain systems. This article aims at finding out the enablers of e-Applications in the Indian agri-food supply chain. Enablers were identified using secondary sources. These enablers were...

Persistent link: https://www.econbiz.de/10011139612