The recent financial and economic crisis assessment of brand image depends crucially on the choice of underlying assumptions and analytical tool and is subject to considerable uncertainty. Many countries pass from economy based on intangible resources and innovation, competitiveness, and...

Leaders play a central role in the process of managing organizational knowledge. Leaders provide vision, motivation, systems and structures at all levels of the organization that facilitate the conversion of knowledge into competitive advantages. Examining the role of leadership in converting...

The goal of a methodical business valuation process is to arrive at a clear and supportable estimate of “fair market value”. On the other hand, determining the “fair market value” of a business is important not only when the owner is putting up a “for sale” sign; it also can affect...

When the SMEs’ competitive advantage is based on intangible assets, the SMEs’ economic activity depends greatly on the innovation capabilities of the recipients of the knowledge because knowledge tends to be developed in the actual contexts. The purpose of this paper is to analyse the impact...

Managing the knowledge is the hottest topic of concern. This arranging or rearranging of facts is called the information and the processed information is called the knowledge. Acquiring the information can be considered an easy job but how to manage this information, how to refine this...

The adoption of mobile phones in most countries has been exceptionally rapid over the last three decades. In response to this new wave in technology, Cuban government under Raul Castro has made it clear that he will be reducing the size of Cuban state expenditure in favor of private...

SMEs are outnumbering other types of firms in the Romanian economy. For this reason, the importance given to this type of enterprises must increase. In order to gain competitive advantage, the Romanian SMEs must choose the type of competitive advantage that it is trying to obtain and the field...

One of the issues covered by the current debate concerns the future of the national economy in a world in an accelerated process of globalization. It is, in fact, the transition from national economy to the global economy as homogenous global space in which national economies are melting and...