Purpose: Despite menswear is gaining a significant relevance in terms of retail sales, it represents a neglected topic within the academic literature. Therefore, this paper aims at providing a better understanding of the formal menswear market by developing a tailor-made classification model...

Purpose: The purpose of this paper is to explore the key features of fashion rental from a business model perspective with a focus on the role played by digital platforms. Design/methodology/approach: A qualitative research design was used based on multiple case studies of three Italian fashion...

Marketing managers in many industries are seeking to provide their companies with new tools to detect market changes early and quickly enough to defend their competitive position. Social media has been recognized to be particularly relevant for both marketing strategies and competitive...

Purpose: The purpose of this paper is to introduce a new perspective on ambidextrous innovation orientation looking at how the current digital transformation is accepted in the fashion industry in Italy. Precisely, the objective of the paper is to test whether the use of social media platforms...