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When do third-party product reviews affect firm value and what can firms do? : the case of media critics and professional movie reviews
Chen, Yubo; Liu, Yong; Zhang, Jurui - In: Journal of marketing 76 (2012) 2, pp. 116-134
Persistent link: https://www.econbiz.de/10009737482
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Pricing for nonprofit organizations
Liu, Yong; Weinberg, Charles B. - In: Handbook of pricing research in marketing, (pp. 512-534). 2009
Persistent link: https://www.econbiz.de/10003819774
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Does a firm's product recall strategy affect it's financial value?
Chen, Yubo; Ganesan, Shankar; Liu, Yong - In: MSI reports : working paper series (2008) 3, pp. 23-41
Persistent link: https://www.econbiz.de/10003793931
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Social learning in networks of friends versus strangers
Zhang, Jurui; Liu, Yong; Chen, Yubo - In: Marketing science 34 (2015) 4, pp. 573-589
Persistent link: https://www.econbiz.de/10011313058
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Network externalities in online video games : an empirical analysis utilizing online product ratings
Liu, Yong; Mai, Enping; Yang, Jun - In: Marketing letters : a journal of research in marketing 26 (2015) 4, pp. 679-690
Persistent link: https://www.econbiz.de/10011399213
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How to implement informational and emotional appeals in print advertisements : a framework for choosing ad appeals based on advertisers' objectives and targeted demographics
Teichert, Thorsten; Hardeck, Dirk; Liu, Yong; Trivedi, Rohit - In: Journal of advertising research 58 (2018) 3, pp. 363-379
Persistent link: https://www.econbiz.de/10011929132
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What does it say and who said it? : the contingent effects of online word of mouth in China
Luo, Biao; Zhang, Zheyu; Liu, Yong; Gao, Weihe - In: Nankai business review international 7 (2016) 4, pp. 474-490
Persistent link: https://www.econbiz.de/10011703320
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The impact of executives’ perceptions of environmental threats and organizational slack on innovation strategies
Wang, Chengyuan; Luo, Biao; Liu, Yong; Wei, Zhengyun - In: Nankai business review international 7 (2016) 2, pp. 216-230
Persistent link: https://www.econbiz.de/10011567285
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The personal touch of business relationship : a study of the determinants and impact of business friendship
Gao, Weihe; Liu, Yong; Qian, Liping - In: Asia Pacific journal of management : APJM ; a … 33 (2016) 2, pp. 469-498
Persistent link: https://www.econbiz.de/10011583863
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Big data for big insights : investigating language-specific drivers of hotel satisfaction with 412,784 user-generated reviews
Liu, Yong; Teichert, Thorsten; Rossi, Matti; Li, Hongxiu; … - In: Tourism management : research, policies, practice 59 (2017), pp. 554-563
Persistent link: https://www.econbiz.de/10011643325