This study examines the effects of reputation in the nascent but rapidly growing online labor markets. In these markets contract winners (vendors) provide clients with customized products such as computer software, business plans and artistic designs. The products are used primarily for business...

Organizations employ various risk-mitigation strategies to cope with the uncertainty in marketing new products. In the motion picture industry, an important strategy is to cast star actors and actresses in movies. The ultimate box office success, however, depends on multiple stakeholders...