In recent years, an increasing understanding of the necessity of making long-term relationships has been created between purchasers of commodities with services and their suppliers. This enterprise particularly confirms that long-term relationships can result in beneficial effects such as:...

The present study investigates the important role of buyer-supplier relationship and non-relationship factors to accept or reject the new product by retailers in agricultural organic products Shahrekord. In the present study, considering the research model, one main hypothesis (accept or reject...