This study presents three modeling techniques for the prediction of electricity energy consumption. In addition to the traditional regression analysis, decision tree and neural networks are considered. Model selection is based on the square root of average squared error. In an empirical...

Purpose: This study aims to propose a comprehensive causal model to examine the relationships between customer experience and four key factors in brand building, i.e., brand loyalty, brand trust, brand affect and brand involvement. The dimensionality of customer experience in full-service hotel...

This paper reports the development of the Hong Kong consumer satisfaction index (HKCSI) – a new type of consumer‐oriented economic performance indicator representing the quality of products (commodities and services) sold in Hong Kong as evaluated by Hong Kong consumers – as well as the...