In a world constantly shaped by climate change, the search for decarbonising pathways will deliver many innovative technological solutions as well as trigger changes in the way people behave. This however will take time and will require negotiations and new business models. There is increasing...

"This book explores the new meat of the future, which is plant-based and covers alternatives to livestock and other animal products together with strategies to encourage their acceptability, marketing and business strategies. It also proposes ways for solving the global future food demand."

"This book explains the role of social marketing in triggering behavioral change towards better environmental, health and social outcomes It discusses different social marketing methodologies and designs that can be used to engage with stakeholders. It explores the role of government in...

"This book explores the new meat of the future, which is plant-based and covers alternatives to livestock and other animal products together with strategies to encourage their acceptability, marketing and business strategies. It also proposes ways for solving the global future food demand"...

"This book explores the new meat of the future, which is plant-based and covers alternatives to livestock and other animal products together with strategies to encourage their acceptability, marketing and business strategies. It also proposes ways for solving the global future food demand"