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strategy in the hospitality industry. Successful new services strengthen the hotels' innovation orientation, constitute the … representative sample of hotels in Easter Macedonia. Finally, the paper aims to justify the validity of the adopted model as a …
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Using the DART (dialogue, access, risk, and transparency) model as a core framework of value co-creation (VCC), and in the context of hospitality services, this study explores the role VCC might have in customers' perceived value (PV). The study delineates two characteristics of PV - perceived...
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