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Aims and Background: In this retail sector study commissioned by OECD to inform the expert meeting on distribution services to be held on November 17 2010, the aims are to: * explain how and why the retail sector has internationalised its operations over the past two decades and the...
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This paper examines the market entry of the UK’s largest retailer (Tesco) into the USA. Tesco’s launch of a new brand – Fresh & Easy Neighborhood Markets – in virgin territory is a bold move, notwithstanding the firm’s considerable success with its overseas investment strategy (which...
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While receiving extensive coverage across a wide range of industries, brand adaptation in the face of regulatory change has been largely under-researched in the field of retail marketing management. This paper seeks to fill this void by reviewing the strategic customer-facing responses of the...
Persistent link: https://www.econbiz.de/10010620591
One important element of recent conceptualizations of the distinctive nature and challenges of retail transnational corporations (TNCs) is a focus on the mutual transformation of both the markets entered by the retail TNCs and, reciprocally, of the organizational structures of the firms...
Persistent link: https://www.econbiz.de/10008679285
This paper outlines the research agenda of the food deserts in British Cities project, and reports findings from a set of qualitative focus group studies conducted following a major retail provision intervention in a low‐income, deprived area of Leeds. It explores the impacts of the...
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