The purpose of the research is to reveal the young tourists preferences in the process of planning a trip. Sources of information used, the utility of Internet/travel agencies in planning travel trip activities, preferred means of transportation and types of accommodation are investigated. As...

The integration in the European Union is a reality for some countries and a purpose for others. This process generates a lot of benefits for an EU member but also involves important costs. The research investigates the opinion of two different people (Romanian and Moldavian) about the perceived...

The personality of a city is an important concept to be created and evaluated by local administrators as this should be part of the touristic strategic approach. The aim of this paper is to create a research instrument that allows researchers to define the brand personality of a Romanian city....

The purpose of the present research is to discover and to understand young people’s touristic behaviour. We investigated the process of planning a trip, the perception about travel agencies and about Internet using qualitative methods. The aim of this paper is also to establish how important...

The purpose of this study is to identify the main aspects investigated in the study of customer loyalty regarding different dimensions and facets of loyalty. Analyzing the academic literature on this subject, we identified two main directions: (a) the approachings of loyalty on its dimensions...

The integration in the European Union is a reality for some countries and a purpose for others. This process generates a lot of benefits for an EU member but also involves important costs. The research investigates the opinion of two different people (Romanian and Moldavian) about the perceived...

The personality of a city is an important concept to be created and evaluated by local administrators as this should be part of the touristic strategic approach. The aim of this paper is to create a research instrument that allows researchers to define the brand personality of a Romanian city....

The purpose of the present research is to discover and to understand young people’s touristic behaviour. We investigated the process of planning a trip, the perception about travel agencies and about Internet using qualitative methods. The aim of this paper is also to establish how important...

The purpose of the research is to investigate Romanian direct sellers’ perceptions on customers’ loyalty. The research objectives are: (1) to identify the direct sellers’ perceptions on the concept of loyalty; (2) to identify the main loyalty techniques that direct sellers use in their...

The purpose of the research is to investigate the Romanian online customers’ perception as regards to the process of buying products from the Internet. The research objectives are: (1) to identify the advantages and disadvantages of buying from the Internet; (2) to identify the reasons of...