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Who Should be in Power to Encourage Product Program Innovativeness, R&D or Marketing?
Stock, Ruth; Reiferscheid, Ines - Fachbereich Rechts- und Wirtschaftswissenschaften, … - 2014
Persistent link: https://www.econbiz.de/10010762413
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Who should be in power to encourage product program innovativeness, R&D or marketing?
Stock-Homburg, Ruth; Reiferscheid, Ines - In: Journal of the Academy of Marketing Science 42 (2014) 3, pp. 264-276
Persistent link: https://www.econbiz.de/10010364010
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Zusammenarbeit in der Neuproduktentwicklung : die Bedeutung von Macht aus einer intra- und interorganisationalen Perspektive
Reiferscheid, Ines - 2016
Persistent link: https://www.econbiz.de/10011439704
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Exploring the Product Innovation Outcomes of Corporate Culture and Executive Leadership
Stock, Ruth; Schnarr, Lenart - Fachbereich Rechts- und Wirtschaftswissenschaften, … - 2015
Persistent link: https://www.econbiz.de/10011158444
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Impacts of the Hedonic and Utilitarian User Motives on the Innovativeness of User-Developed Solutions
Stock, Ruth; Oliveira, Pedro; von Hippel, Eric - Fachbereich Rechts- und Wirtschaftswissenschaften, … - 2015
Persistent link: https://www.econbiz.de/10011158446
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Understanding Consumers’ Predispositions Toward New Technological Products: Taxonomy and Implications for Adoption Behavior
Stock, Ruth; Schultz, Christian - Fachbereich Rechts- und Wirtschaftswissenschaften, … - 2015
Persistent link: https://www.econbiz.de/10011158447
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Understanding Customer Integration into Interorganizational NPD Teams: An Input–Process–Output Perspective
Stock, Ruth - Fachbereich Rechts- und Wirtschaftswissenschaften, … - 2014
Persistent link: https://www.econbiz.de/10011158450
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A Closer Look at Cross-functional R&D Cooperation for Innovativeness: Innovation-oriented Leadership and Human Resource Practices as Driving Forces
Stock, Ruth; Totzauer, Florian; Zacharias, Nicolas - Fachbereich Rechts- und Wirtschaftswissenschaften, … - 2014
Persistent link: https://www.econbiz.de/10011158451
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How 'Status Quo' Products Can Make Digital Innovations Fail
Gerlach, Jin; Stock, Ruth; Buxmann, Peter - Fachbereich Rechts- und Wirtschaftswissenschaften, … - 2015
Persistent link: https://www.econbiz.de/10011265931
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Co-Development with Customers: Investigation of Strategic Drivers and Product Innovation Outcomes
Stock, Ruth; Zacharias, Nicolas; Schnellbächer, Armin - Fachbereich Rechts- und Wirtschaftswissenschaften, … - 2014
Persistent link: https://www.econbiz.de/10011118360