Marketing has been given a strong interface and connection role within the literature, creating the assumption of a naturally “open” marketing. However, specifically, the opening of the marketing organization is not so obvious. In a theoretical paper, Day (2011) introduces the Open Marketing...

After generics, which are copies of chemical medicines, "copies" of already patented biologics (biosimilars) are entering the biologics market and competing with their originators. Many uncertainties remain regarding the development of this newly emerging market, and the ability of biosimilars...

La méthodologie de la théorisation enracinée est une approche devant permettre de générer des théories innovantes et légitimes d’un point de vue scientifique. Elle peut toutefois faillir à atteindre ces deux objectifs, en particulier à cause de la tension vécue par le chercheur entre...

Summary: Purpose: The increasing number of antiepileptic drugs (AEDs) fostered the development of economic studies in epilepsy. We reviewed this literature to identify and discuss methodologic issues. Methods: We included all studies devoted to cost-based evaluation in epilepy, published in...

The study proposes analyzing the complex links between the standardization and regulation of mobile phone markets from a political economy perspective. Moreover, this study examines these links by taking into consideration, from a Schumpeterian perspective, the market disequilibrium and the...

Le pouvoir financier des salariés au moyen de leur épargne dans les fonds de pension est ici évalué au vu des règles juridiques qui régissent ces dispositifs.