Often reduced to a price reduction, sales promotion is very often presented as a commercial technique with damaging effect on brand value. We propose a broader view of this question and first explain why sales promotion can increase price elasticity and so reduce profitbility associated with...

This paper analyzes the role played by the presence or the absence of companions in the individual experience of visiting an art museum. Until now, little research has focused on the visitor’s accompaniment, even though the dual nature of visiting a museum, both a social leisure activity and...

This article looks at the Enron affair in terms of what investors and experts fail to take into account to being able to predict Enron collapse. The authors show how analysts could have predicted Enron's difficulties in view of the incoherence observed in its strategic decisions, from the...

Whether historical cost or fair value are referred to as valuation methods, it will be easier to be informed rapidly about the financial difficulties some banks are likely to be faced to. Solvency, liquidity and rate risks won’t be noticed the same way.

This article compares the cost of trading large capitalisation equities on the hybrid order-driven segment of the London Stock Exchange and the centralised electronic order book of Euronext. Using samples of stocks matched according to economic sector, free float capitalisation, and trading...