This book is a compilation of two recently completed works on the convergence of information and communication technology (ICT) (Singh and Raja 2008, 2009). Since then, convergence, the eroding of boundaries among previously separate ICT services, networks, and business practices, has...

The business organizations who plan to capitalize the worth of customers need to manage the sales prospective from customer referral proactively. To persuade existing clientele to generate referrals, a trader can offer incomparable value to current customers through either admirable quality or...