Di, Eh; Huang, Chien-Jung; Chen, I-Heng; Yu, Te-Cheng - In: The Service Industries Journal 30 (2008) 11, pp. 1919-1934
Previous research has concerned itself more with customers' purchasing behaviours but not non-purchasing behaviour. Hence, the purpose of this study is to investigate the organisational justice (OJ) and customer citizenship behaviour (CCB), including the mediating role of organisational trust. A...