Combining the methodologies of experiment economics and molecular genetics, we report genetic association between sex-hormone genes and ultimatum game (UG) behavior in a discovery sample from China and a replication sample from Israeli. We find that the estrogen receptor β gene (ESRβ) is...

It is increasingly recognized that decision making under uncertainty does not depend only on probabilities, but also on psychological factors. People display ambiguity aversion in preferring to bet on events with known probabilities rather than those for which probabilities are not known. People...

In the first decade of consumer neuroscience, strong progress has been made in understanding how neuroscience can inform consumer decision making. Here, we sketch the development of this discipline and compare it to that of the adjacent field of neuroeconomics. We describe three new frontiers...