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Healthy diets make empty wallets : the healthy = expensive intuition

Haws, Kelly L.; Walker Reczek, Rebecca; Sample, Kevin L. - In: Journal of consumer research : JCR ; an … 43 (2017) 6, pp. 992-1007

Persistent link: https://www.econbiz.de/10011770801

Gambling versus investment : Lay theory and loss aversion

Shang, Xuesong; Duan, Hebing; Lu, Jingyi - In: Journal of economic psychology : research in economic … 84 (2021), pp. 1-11

Persistent link: https://www.econbiz.de/10012621798

Shape matters : package shape informs brand status categorization and brand choice

Chen, Huan; Pang, Jun; Koo, Minkyung; Patrick, Vanessa M. - In: Journal of retailing 96 (2020) 2, pp. 266-281

Persistent link: https://www.econbiz.de/10012295831

Parents, products, and the development of preferences : child palate and food choice in an obesogenic environment

Cornwell, T. Bettina; Setten, Eric; Paik, Sung-Hee W.; … - In: Journal of public policy & marketing 40 (2021) 3, pp. 429-446

Persistent link: https://www.econbiz.de/10012590349

The meaning of distraction : how metacognitive inferences from distraction during multitasking affect brand evaluations

Zane, Daniel M.; Smith, Robert W.; Walker Reczek, Rebecca - In: Journal of consumer research : JCR ; an … 46 (2019/2020) 5, pp. 974-994

Persistent link: https://www.econbiz.de/10012183288

Time will fly during future fun (but drag until then)

Tonietto, Gabriela N.; VanEpps, Eric M.; Malkoc, Selin A.; … - In: Journal of consumer psychology : JCP ; the official … 32 (2022) 3, pp. 475-483

Persistent link: https://www.econbiz.de/10013330865

The perception of COVID-19 and avoidance behavior in Turkey : the role of income level, gender and education

Abdulmuhsin, Amir A.; Değirmenci, Bekir; … - In: International journal of emerging markets 17 (2022) 10, pp. 2558-2583

Persistent link: https://www.econbiz.de/10014332022

Get your science out of here : when does invoking science in the marketing of consumer products backfire?

Philipp-Muller, Aviva; Costello, John P.; Walker … - In: Journal of consumer research : JCR ; an … 49 (2023) 5, pp. 721-740

Persistent link: https://www.econbiz.de/10013542018

Color me effective : the impact of color saturation on perceptions of potency and product efficacy

Labrecque, Lauren I.; Sohn, Stefanie; Seegebarth, Barbara; … - In: Journal of marketing 89 (2025) 4, pp. 120-139

Persistent link: https://www.econbiz.de/10015421000

The interplay of products from the same product line: the role of brand reputation

Palmeira, Mauricio - In: European Journal of Marketing 48 (2014) 9/10, pp. 1648-1663

Purpose – The main aim of this paper is to examine the role of brand reputation on the impact of value product on perceptions of a premium product from the same brand. As a secondary goal, it tests and extends existing findings from judgment tasks to a choice task. Design/methodology/approach...

Persistent link: https://www.econbiz.de/10014723680