This study explores consumer issues in five online peer to peer platform markets: (Re)sale of Goods; Sharing/renting of goods, Sharing/renting accommodation; Sharing/hiring rides; and Odd jobs. The study estimates that 191m citizens across the EU-28 spend EUR 27.9 billion per year on online P2P...

Widely explored in literature, yet it is unclear which food quality cues consumers find most relevant. The increasing consumers' concern for sustainability aspects in their food buying decisions warrants special attention to environmental-social aspects as food quality indicators. Consequently,...

Purpose: This paper aims to discuss the potential of neuroscientific tools in the service research domain. Design/methodology/approach: This paper integrates a personal viewpoint and an exemplar study to highlight the merits and obstacles of integrating neuro-tools in service experiments....

Purpose: Past research suggests that small details during a service may have a big impact on the service experience. Drawing from this literature, this study aims to test the impact of offering dark chocolate during a service on service performance outcomes. Design/methodology/approach: Three...

This research shows that consumers select a different product when they look down versus up. Because (1) people are accustomed to looking down to process nearby stimuli and to looking up to process distant stimuli, and because (2) perceived distance is linked to concrete versus abstract...