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An exploratory study of environmental attitudes and the willingness to pay for environmental certification in Mexico

Husted, Bryan W.; Russo, Michael V.; Basurto Meza, Carlos E. - In: Journal of business research : JBR 67 (2014) 5, pp. 891-899

Persistent link: https://www.econbiz.de/10010364098

Institutional logics and technology development : evidence from the wind and solar energy industries

Tilleman, Suzanne G.; Russo, Michael V.; Nelson, Andrew - In: Organization science : a journal of the Institute for … 31 (2020) 3, pp. 649-670

Persistent link: https://www.econbiz.de/10012242494

Taking root in fertile ground : community context and the agglomeration of hybrid companies

Russo, Michael V.; Earle, Andrew G.; Lahneman, Brooke A.; … - In: Journal of business venturing 37 (2022) 2, pp. 1-17

Persistent link: https://www.econbiz.de/10013173551

How Social-Cause Marketing Affects Consumer Perceptions

Hoeffler, Steve - 2012

The article reports on experimental studies indicating that the research method known as conjoint analysis could be a valuable market research tool to help companies predict which of several alternative affinity marketing or social-cause marketing affiliations would provide the best return on...

Persistent link: https://www.econbiz.de/10013114336