Fruit production and consumption have increased considerably in the past few decades in Taiwan. Market prices of fruits fluctuate in response to seasonality, changes in production costs, imports and exports, and demand. Some factors are more influential to fruit price changes. This research...

This study utilized the cluster analysis to examine effectiveness of fluid milk advertising in Taiwan. Consumers with different perceptions of advertising were grouped into three clusters. The “high-perception” cluster consisted of larger percentage of women at ages 26 to 35, with higher...

A highly pathogenic H5N1 strain of avian influenza (AI) has been confirmed in 420human cases and has caused 257 deaths in the world starting from 2003. Usingface-to-face interviews, our data were collected by utilizing a stratified samplingscheme following the distribution of gender and age in...

Taiwan is a major importing country of US fruits. This study examines the market competitiveness and consumer preferences of US fruits in Taiwan using cross-sectional data. Results indicate that for either retailers or consumers, imported US fruits compete favorably with domestic grown fruits in...

Consumption patterns for chicken and eggs have changed since the outbreak of the H5N1 avian influenza (AI) throughout the world, but its potential impact on demand has not been thoroughly unveiled. Our study examines some important factors influencing behavioral changes and estimates their...

A highly pathogenic H5N1 strain of avian influenza (AI) has been confirmed in 420 human cases and has caused 257 deaths in the world starting from 2003. Using face-to-face interviews, our data were collected by utilizing a stratified sampling scheme following the distribution of gender and age...

Replaced with revised version of paper 06/19/07.

This study utilizes the source-position-performance framework to examine the competitiveness and consumer preferences of U.S. fruits versus Taiwanese fruits in the local markets based on the views of retailers and consumers. Retailers who sell relatively more U.S. fresh fruits over total values...