The system efficiency of the company functioning depends on the quality potential, level of functional organization and operativeness of management decisions. All these aspects need to be shown results indicators of enterprises. Under effectiveness is to be understood the degree of achieve of...

Position and role of data analysis methods in studies of the economy are analyzed. Statistical analysis as one of the main methods of data analysis is considered. Development and status of the general theory of measurement values in economics are described. The methodological basis for the...

Some elements of marketing communications are analyzed. The role of packaging of pharmaceutical products during their promotion to consumers is described. The basic approaches to the use of corporate identity style and it's components in pharmaceutical market are given. Exhibitions as components...

The role and place of branding in the sale of drugs and medical supplies has been examined. The classification of pharmaceutical brands is given. The basic ways and instruments for the development of brands and their elements on the pharmaceutical market has been described. The main approaches...

Process of investment decision's acceptance in conditions of a competitive market environment has been examined. Principal causes of uncertainly presence at an estimation of investment decision's parameters are allocated. Methods and means of overcoming and formalization of uncertainty are...

The paper substantiates the need to consider economic efficiency indicators of bank activity as fuzzy quantities. Formulations of the problem of fuzzy regression analysis and modelling, available in literary sources, have been analyzed. Three main approaches to the fuzzy regression analysis are...

The article is devoted to developing a definition of the indicator of the bank’s competitiveness which based on the theory of fuzzy sets and neural networks techniques. Uncertainties that have a place when considering and analyzing the components of evaluating the success and effectiveness of...