Flavián, Carlos; Lozano, Javier - In: Journal of Marketing for Higher Education 17 (2006) 1, pp. 91-116
<title>ABSTRACT</title> As has been the case with other public services, the Spanish university system has, over the last few years, undergone radical changes that have completely transformed the form and type of activities carried out therein. The far-reaching effect of these changes and of others that will...