Market growth is driven by product innovation. Beyond functional satiationthe marginal utility of product performance and variety decreases. We argue that socialcomparisons underlying innovation diffusion results in consumer motivations for upwardassimilation toward the behavior of better...

Product brands are facing the increasing challenge of differentiating themselves from the competition through authentic and inspiring advertisements. Therefore, the choice of the right typeface as a design element for advertisement texts may play a crucialrole in consumer behavior. Although...

This paper investigates the strategy changes of the Benetton Group who have been facing severe intense competition in the international fashion market since the mid nine-ties. New competitors, in particular the European brands Zara, Mango and H&M, have challenged the Benetton position in the...

This paper deals with the role played by the Laboratorio Tessile of Elda Cecchele in the production of fabric for fashion clothing and accessories in the 50s and 60s. The Laboratorio supplied many important Italian stylists, in particular Giuliana Camerino and Franca Polacco in Venice. The...

The aim of this paper is to analyze the internationalization of Italian firms in Romania, operating in the sectors of footwear, furniture and industrial refrigeration. After describing and quantifying the internationalization process between Veneto and Romania, we discuss for each of the...

This paper offers a quantification of price differentials not explained by tariff policy and the assessment of efficiency costs burned on different economic agents involved in textile products trade between Argentina (exporter) and Brazil (domestic producer). Simulations are carried out to show...

I study the slow adoption of ring-spinning in Great Britain's cotton industry at the end of the 19th century, which has been used as evidence of British entrepreneurs' declining efficiency and conservatism (Musson [1959], Aldcroft, [1964], Lazonick [1981, 1981b]). To this purpose I use...

During the last years competition in the textile sector has increased, putting financial returns under considerable pressure. As a result, production has shifted to low wage countries in the third world. This has raised the relevance of ethical procedures. This paper analyses how C&A as one of...

Garment industry worldwide is undergoing significant restructuring since the final phaseout of the Multi‐fibre Arrangement. The changes are taking place in terms of relocating production sites on the one hand and coping with the new competition on the other. In this context the paper tries to...

I study the slow adoption of ring spinning in Great Britain's cotton industry at the end of the 19th century, which has been used as evidence of British entrepreneurs' declining efficiency and conservatism (Musson, 1959; Aldcroft, 1964; Lazonick, 1981, 1981b). To this purpose I use firm-level data from...