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The central question that we address is how young technology firms (YTFs) learn about foreign markets when they venture abroad for the very first time. Drawing on learning theory, we develop and test a model for the entry learning and foreign-venture performance of YTF. Our empirical results...
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Purpose – The purpose of this chapter is to suggest a dynamic framework to investigate foreign market mode choices of small- and medium-sized enterprises (SME) over time. Design/methodology/approach – We introduce a dynamic economic perspective drawing on the behavioural Uppsala...
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