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Actual and ideal-self congruence and dual brand passion
Astakhova, Marina; Swimberghe, Krist R.; Wooldridge, … - In: The journal of consumer marketing 34 (2017) 7, pp. 664-672
Persistent link: https://www.econbiz.de/10011808335
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Actual and ideal-self congruence and dual brand passion
Astakhova, Marina; Swimberghe, Krist R.; Wooldridge, … - In: Journal of Consumer Marketing 34 (2017) 7, pp. 664-672
Purpose The aim of this study is to explore the relationships between actual (ASC) and ideal self-congruence (ISC) and harmonious (HBP) and obsessive brand passion (OBP). Design/methodology/approach Study 1 uses a sample collected via Amazon’s Mechanical Turk to test a baseline conceptual...
Persistent link: https://www.econbiz.de/10014850418
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Manufacturer rebate and channel coordination in O2O retailing
Pei, Zhi; Wooldridge, Barbara Ross; Swimberghe, Krist R. - In: Journal of retailing and consumer services 58 (2021), pp. 1-12
Persistent link: https://www.econbiz.de/10012430670
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A new dualistic approach to brand passion : harmonious and obsessive
Swinberghe, Krist R.; Astakhova, Marina; Wooldridge, … - In: Journal of business research : JBR 67 (2014) 12, pp. 2657-2665
Persistent link: https://www.econbiz.de/10010483026
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The influence of religious commitment on consumer perceptions of closed-on-Sunday policies : an exploratory study of Chick-fil-A in the southern United States
Swimberghe, Krist Roland; Wooldridge, Barbara Ross; … - In: The international review of retail, distribution and … 24 (2014) 1, pp. 14-29
Persistent link: https://www.econbiz.de/10010247445
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Understanding unethical retail disposition practice and restraint from the consumer perspective
Rosenbaum, Mark S.; Kuntze, Ronald; Wooldridge, Barbara Ross - In: Psychology & marketing 28 (2011) 1, pp. 29-52
Persistent link: https://www.econbiz.de/10008856897
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It is not always about brand : design-driven consumers and their self-expression
Byun, Kyung-Ah; Jones, Robert Paul; Wooldridge, Barbara Ross - In: Journal of retailing and consumer services 43 (2018), pp. 296-303
Persistent link: https://www.econbiz.de/10011883217
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Influence of institutional forces on managerial beliefs and healthcare analytics adoption
Gopalakrishna-Remani, Venugopal; Jones, Robert Paul; … - In: Journal of managerial issues : JMI 28 (2016) 3/4, pp. 191-209
Persistent link: https://www.econbiz.de/10011592995
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Does one size fit all? : the role of job characteristics in cultivating work passion across knowledge, blue-collar, nonprofit, and managerial work
Astakhova, Marina N.; McKay, Alexander S.; Doty, D. Harold - In: Human resource management 63 (2024) 3, pp. 443-462
Persistent link: https://www.econbiz.de/10014543772
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Sharing consumers' brand storytelling : influence of consumers' storytelling on brand attitude via emotions and cognitions
Hong, JungHwa; Yang, Jie; Wooldridge, Barbara Ross; … - In: The journal of product & brand management 31 (2022) 2, pp. 265-278
Persistent link: https://www.econbiz.de/10013164318