This paper investigates a new issue in advertising efficiency in young populations (children), i.e., social marketing campaigns using messages eliciting negative affective reactions in order to convince the child to adopt the proposed behavior. Social Marketing and advertising campaigns using...

Research on the impact of advertising on children has failed to keep pace with the rapidly changing media environment. Using an experimental approach, children’s responses towards traditional (television advertisement) versus new, hybrid advertising techniques (trailer, advergame, and their...

This paper aims to explore the profession of mobility manager and to find out whether they achieve (or not) change in the commuting behaviours of employees. We firstly use data of a Belgian mobility survey that contains information about 4969 workplaces. Then, we use data of a face-to-face...