Liao, Chun-Hsiung; Hsieh, I - In: Journal of Business Ethics 114 (2013) 3, pp. 409-424
The study analyzes the influential factors of consumers’ willingness to purchase gray-market smartphones by considering the model of novelty seeking, status consumption, integrity, and perceived risk. Attitude toward counterfeit is used as mediation in the model. The causalities in the model...