Purpose This paper aims to reassess the marketing strategy of Britain’s Big Four railway companies during the interwar period to locate railway marketing in the broader context of railway business and the general development of service marketing in Britain. Design/methodology/approach By a...

Founded in 1924 as the World Power Conference, the World Energy Council (WEC) was the first international organization to confront the global issues raised by fuel and power. From the age of empire through the Cold War to the present climate crisis, WEC has continued to serve as an international...