Narrow search
Showing 1 - 10 of 982
Cover Image
Exploring the multi-dimensional nature of price satisfaction in business to business suppliers' relationship performance
Gyau, Amos; Somogyi, Simon A. - In: jbm - Journal of Business Market Management 5 (2012) 1, pp. 42-53
supplier's point of view. We argue that like in consumer markets, industrial suppliers' satisfaction related to price is a … higher order construct with many dimensions and that price satisfaction influences the industrial suppliers' relationship …
Persistent link: https://www.econbiz.de/10010308922
Cover Image
Technology readiness of B2B firms and AI-based customer relationship management capability for enhancing social sustainability performance
Muhammad Sabbir Rahman; Bag, Surajit; Gupta, Shivam; … - In: Journal of business research : JBR 156 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10013534254
Cover Image
Indicators of value creation and their perception by suppliers in Slovakia
Kušnírová, Dana; Ďurišová, Mária; Malichová, Eva - In: Administrative Sciences 13 (2023) 8, pp. 1-20
The research aims to identify individual value-creation indicators, which are provided to suppliers, and their … significance in building and maintaining sustainable, long-lasting mutual relationships between enterprises and their suppliers …. The enterprises (in the position of suppliers) assigned the importance of the individual value-creation indicators which …
Persistent link: https://www.econbiz.de/10015424294
Cover Image
Indicators of value creation and their perception by suppliers in Slovakia
Kušnírová, Dana; Ďurišová, Mária; Malichová, Eva - In: Administrative Sciences : open access journal 13 (2023) 8, pp. 1-20
The research aims to identify individual value-creation indicators, which are provided to suppliers, and their … significance in building and maintaining sustainable, long-lasting mutual relationships between enterprises and their suppliers …. The enterprises (in the position of suppliers) assigned the importance of the individual value-creation indicators which …
Persistent link: https://www.econbiz.de/10014370482
Cover Image
Studying Impact of price Satisfaction on Loyalty: a Case Study in Electric Generating Plant Snowa
Hortamani, Amir; Ansari, Azarnoosh; Akbari, Mohtaram - In: International Journal of Academic Research in … 3 (2013) 4, pp. 46-50
between purchasers of commodities with services and their suppliers. This enterprise particularly confirms that long …
Persistent link: https://www.econbiz.de/10010729201
Cover Image
PRICING STRATEGY USED AS A TOOL FOR BUILDING CUSTOMER SATISFACTION IN THE RETAIL SECTOR
Marinescu, Paul; Mihai, Niculae Sabin; Sorin, Toma - In: Annals of Faculty of Economics 1 (2010) 2, pp. 1122-1127
The purpose of this article is to highlight the importance of pricing strategy in the retail sector and the power of their influence on consumer behavior. Merchants should consider the price generates perceptions and can influence consumer behavior and buying customers. They must also understand...
Persistent link: https://www.econbiz.de/10008829743
Cover Image
Consumer search of multiple information sources and its impact on consumer price satisfaction
Jang, Sungha; Prasad, Ashutosh; Ratchford, Brian Thomas - In: Journal of interactive marketing : a quarterly … 40 (2017), pp. 24-40
Persistent link: https://www.econbiz.de/10011777301
Cover Image
Effect of price transparency on the perception of fair price and satisfaction with the purchase of sports products
Sepehrian, Amir Hossein; Mirzazadeh, Zahra sadat; … - In: Journal of revenue and pricing management 22 (2023) 5, pp. 327-337
Persistent link: https://www.econbiz.de/10014372637
Cover Image
Linking price satisfaction and business performance in Malaysia's dairy industry
Boniface, Bonaventure; Gyau, Amos; Stringer, Randy - In: Asia Pacific Journal of Marketing and Logistics 24 (2012) 2, pp. 288-304
Purpose – Price satisfaction is an influential factor in competitive performance and business success. Strong price satisfaction enhances and sustains high quality business relationships, leading to improved profits for chain participants. The purpose of this paper is to explore the dimensions...
Persistent link: https://www.econbiz.de/10014674774
Cover Image
The role of price satisfaction in managing customer relationships: the case of financial services
Lymperopoulos, Constantine; Chaniotakis, Ioannis E.; … - In: Marketing Intelligence & Planning 31 (2013) 3, pp. 216-228
Purpose – The financial services market is constantly changing in terms of both competition and consumer behaviour. Customer switching is increasing, while bank marketers attempt to maintain a loyal customer base, in order for the banks to survive and be profitable. The aim of this research...
Persistent link: https://www.econbiz.de/10014946340