Similar Search Results - EconBiz

プレイス・アタッチメント概念による地域ブランド・マネジメントの可能性 (1) -「小樽」：観光マーケティングの現状と課題の検討- = The Possibility of Place Attachment for Place-Brand-Management (1) -Investigation of the Current Trends and Issues on Tourism Marketing in Otaru-

Nishimoto, Akihiro - In: 商学討究 (Shogaku Tokyu) 63 (2012) 2/3, pp. 233-258

Persistent link: https://www.econbiz.de/10010963835

Brand competitiveness and resilience to exogenous shock : usage of smartphone apps during the COVID-19 pandemic

Katsumata, Sotaro; Nishimoto, Akihiro; Kannan, P. K. - In: Journal of retailing and consumer services 75 (2023), pp. 1-15

Persistent link: https://www.econbiz.de/10014371760

A service of the