Brand Personality is one way to evaluate the reputation of a business, by assessing how and in what way brand is recognized both internally and externally. Here "identity" is defined as what the employees think of the business and "image" is what the customers think of the business. In many...

In this paper we consider social preferences over intergenerational consumption paths for a continuum of generations. We prove that equal treatment of all generations is incompatible with Mackey continuity of social preferences under mild axioms such as nontriviality and asymmetry. We also show...