Purpose: The purpose of this paper is to empirically examine the factors that influence the acceptance and use of mobile casual games. Design/methodology/approach: A theoretical model is proposed based on the theory of reasonable action, the uses and gratifications theory, the network...

Purpose: This paper aims to analyze advertising effectiveness in terms of self-reported memory (recall) by measuring customers’ visual attention, including consumer engagement with e-tourism 2.0 tools and the banner type used as moderating variables. Design/methodology/approach: Data were...

The present paper analyses research in the social science subfield of financial marketing research (FMR). We apply a bibliometric approach, using co-word analysis combined with performance analysis and science mapping, to detect and visualise conceptual subdomains and identify the most prominent...

The modelling of usage behaviour of New Information Technologies is of great utility to managers who need to evaluate the probability of success in the introduction of these technologies. The present study empirically contrasts the capacity of Davis's Technology Acceptance Model 1989 to help...

Purpose: The purpose of this paper is to analyze how fashion consumers behave when they make purchases using social media platforms – specifically, Instagram. In particular, the work examines the role played by consumer–brand involvement and self–brand connection (SBC) as predictors of...

The microblogging social networks (µBSNs) can serve to motivate students by narrowing the physical and psychological distances separating teachers and students, thus increasing their confidence and engagement in the learning process. To examine this issue in greater depth, an experiment was...

Purpose – The purpose of the research is to try to explain the intention of adopting a new mobile payment (m-payment) system in a country where this type of payment systems does not have a presence. More exactly, to propose and test an integrative theoretical model that allows to determine the...