Purpose Due to the advances in smartphones, many companies in the tourism industry have launched mobile applications intended to reach their target audience. Design of these smartphone strategies requires identification of the profiles of individuals that use tourism services. The purpose of...

"This book provides relevant theoretical frameworks and the latest empirical findings on electronic payment systems in the digital marketplace, focusing on the importance of e-commerce in business development, including the advantages and disadvantages of e-payments"--

The importance of Electronic Banking as an alternative channel for marketing products and services, along with the associated cost savings, has brought about significant changes in the financial sector in recent years. Electronic Banking has become a differentiator among financial institutions,...