This article proposes an innovative model of marketing practice for public services. This is rooted in the paradigm of relationship marketing and emphasizes the need to build relational capital between and within organizations operating in the public services arena. It is argued that this is...

This paper reports on a recent pilot project by the English government aimed at introducing 'single pot' funding for local voluntary and community groups. It finds that implementation difficulties undermined the success of the scheme. Moreover, whilst local voluntary and community groups were...

This article evaluates the current attempt to develop local ‘compacts’ between local government and the voluntary and community sector, as a way of structuring the evolving relationships between these sectors. It is based on documentary analysis and semi-structured interviews with key...

This article evaluates the current attempt to develop local quot;compactsquot; between local government and the voluntary and community sector, as a way of structuring the evolving relationships between these sectors. It is based on documentary analysis and semi-structured interviews with key...

The UK voluntary sector operates in an arguably enabling policy context. Yet, other external environmental influences have posed major challenges for charitable organizations within the wider voluntary sector. This paper aims to rectify the current lack of empirical research on how charitable...

<title/> This article explores the implications of a proposed model that integrates the multi-dimensional factors influencing strategic positioning in charities that provide public services. It argues that the existing commercial marketing/strategy interpretations of strategic positioning, such as...