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Direct marketing and distribution : the case of Redbox
Schee, Brian A. Vander; Aurand, Timothy W.; Iacovelli, … - In: Journal of the Academy of Business Education : JABE 13 (2012) 2, pp. 137-149
Persistent link: https://www.econbiz.de/10010117516
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The Brand Recall Index: a metric for assessing value
Krishnan, Vijaykumar; Sullivan, Ursula Y.; Groza, Mark D.; … - In: The journal of consumer marketing 30 (2013) 5, pp. 415-426
Persistent link: https://www.econbiz.de/10010154241
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Executive Insights: International Marketing Managers: A Comparison of Japanese, German, and U S Perceptions
Gorchels, Linda; Jambulingam, Thani; Aurand, Timothy W. - In: Journal of international marketing 7 (1999) 1, pp. 97-105
Persistent link: https://www.econbiz.de/10007245501
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Pedagogical considerations for mass customization : a case for cross-functional education
Balachandra, R.; Aurand, Timothy W.; Friar, John H. - In: Journal of the Academy of Business Education : JABE 4 (2003) 1, pp. 83-88
Persistent link: https://www.econbiz.de/10009889154
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Sonic logos: can sound influence willingness to pay?
Krishnan, Vijaykumar; Kellaris, James J.; Aurand, Timothy W. - In: The journal of product & brand management 21 (2012) 4, pp. 275-285
Persistent link: https://www.econbiz.de/10010026091
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The Brand Recall Index : a metric for assessing value
Krishnan, Vijaykumar; Sullivan, Ursula Y.; Groza, Mark D.; … - In: The journal of consumer marketing 30 (2013) 5, pp. 415-426
Persistent link: https://www.econbiz.de/10009788871
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Sonic logos : can sound influence willingness to pay? Vijaykumar Krishnan; James J. Kellaris; Timothy W. Aurand
Krishnan, Vijaykumar; Kellaris, James J.; Aurand, Timothy W. - In: The journal of product & brand management 21 (2012) 4, pp. 275-284
Persistent link: https://www.econbiz.de/10009625109
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Direct marketing and distribution : the case of Redbox
Vander Schee, Brain A.; Aurand, Timothy W.; Iacovelli, … - In: Journal of the Academy of Business Education : JABE 13 (2012) 2, pp. 137-149
Persistent link: https://www.econbiz.de/10009728812
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Musical intelligence : explication, measurement, and implications for consumer behavior
Krishnan, Vijaykumar; Machleit, Karen A.; Kellaris, James J. - In: The journal of consumer marketing 31 (2014) 4, pp. 278-289
Persistent link: https://www.econbiz.de/10010416697
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Pedagogical considerations for mass customization : a case for cross-functional education
Balachandra, Ramaiya; Aurand, Timothy W.; Friar, John H. - In: Journal of the Academy of Business Education : JABE 4 (2003) 1, pp. 83-88
Persistent link: https://www.econbiz.de/10003869138