Similar Search Results

A social epidemiological perspective on local tennis league participation : a multigroup moderated-mediation structural analysis using PLS-SEM

Kim, Amy Chan Hyung; Du, James; James, Jeffrey D. - In: International journal of sports marketing & sponsorship 23 (2022) 2, pp. 437-461

Persistent link: https://www.econbiz.de/10013369907

Transcendence beyond sport : examining the dynamic power of sport human brand on national pride

Gulavani, Susmit S.; Du, James; James, Jeffrey D. - In: International journal of sports marketing & sponsorship 25 (2024) 1, pp. 142-160

Persistent link: https://www.econbiz.de/10014504956

Introduction: state of literature special issue

Fink, Janet; James, Jeffrey D.; Tainsky, Scott - In: Journal of sport management : the official journal of … 36 (2022) 3, pp. 213-214

Persistent link: https://www.econbiz.de/10013255771

Special issue: state of literature

Fink, Janet (ed.); James, Jeffrey D. (ed.); … - 2022

Persistent link: https://www.econbiz.de/10013255790

Musical intelligence: explication, measurement, and implications for consumer behavior

Krishnan, Vijaykumar; A. Machleit, Karen; J. Kellaris, James - In: Journal of Consumer Marketing 31 (2014) 4, pp. 278-289

Purpose – The purpose of the paper is to develop and test a psychometrically valid scale for musical intelligence as an individuating variable. This scale can elicit individual differences on reactions to sonic branding stimuli such as audio logos, radio jingles and commercial music....

Persistent link: https://www.econbiz.de/10014849797