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Multidimensional perspective of perceived value in industrial clusters

Fiol, Luis J. Callarisa; Tena, Miguel A. Moliner; … - In: The journal of business & industrial marketing 26 (2011) 2, pp. 132-146

Persistent link: https://www.econbiz.de/10008812278

Multidimensional perspective of perceived value in industrial clusters

Fiol, Luis J. Callarisa; Tena, Miguel A. Moliner; … - In: The journal of business & industrial marketing 26 (2011) 2, pp. 132-145

Persistent link: https://www.econbiz.de/10009009728

Harnessing social media platforms to measure customer-based hotel brand equity

Callarisa, Luis; García, Javier Sánchez; Cardiff, John; … - In: Tourism management perspectives : TMP 4 (2012), pp. 73-79

Persistent link: https://www.econbiz.de/10009705184

User-generated content sources in social media : a new approach to explore tourist satisfaction

Narangajavana Kaosiri, Yeamduan; Callarisa Fiol, Luis José - In: Journal of travel research : a quarterly publication of … 58 (2019) 2, pp. 253-265

Persistent link: https://www.econbiz.de/10011982325

Machine learning and time series models for consumer behavior prediction in the data analytics paradigm

Sánchez García, Javier - In: Handbook of research on consumer behavior change and …, (pp. 95-123). 2022

Persistent link: https://www.econbiz.de/10013334799

Ambidexterity as a key factor in banks' performance : a marketing approach

Monferrer Tirado, Diego; Moliner Tena, Miguel Ángel; … - In: Journal of marketing theory and practice : JMTP 27 (2019) 2, pp. 227-250

Persistent link: https://www.econbiz.de/10012181618

Guest editorial: consumer vulnerability in the banking context

Monferrer Tirado, Diego; Moliner Tena, Miguel Ángel - In: International journal of bank marketing 42 (2024) 6, pp. 1145-1147

Persistent link: https://www.econbiz.de/10015057264

Special issue: consumer vulnerability in the banking context

Monferrer Tirado, Diego (ed.); … - 2024

Persistent link: https://www.econbiz.de/10015057315

Customer perceived value in banking services

Carlos Fandos Roig, Juan; Sanchez Garcia, Javier; Angel … - In: International Journal of Bank Marketing 24 (2006) 5, pp. 266-283

Purpose – The purpose of this research is to analyse the dimensionality of the concept of perceived value in the banking sector, adapting the GLOVAL scale of measurement of perceived value to the banking services sector. Design/methodology/approach – A total of 200 customers of financial...

Persistent link: https://www.econbiz.de/10014759877

Social value in retail banking

Carlos Fandos Roig, Juan; Estrada Guillén, Marta; … - In: International Journal of Bank Marketing 31 (2013) 5, pp. 348-367

Purpose – The aim of this study is to analyze the influence of perceived value on customer loyalty, going into depth in the special case of social value. Design/methodology/approach – A total of 200 personal surveys have been conducted on customers of financial institutions, and structural...

Persistent link: https://www.econbiz.de/10014760589