Purpose: The purpose of this paper is to advocate for greater use of ethnographic research methods in entrepreneurship studies to produce more contextualized research. An argument for getting “up-close” and “hands-on” is presented to better understand how context shapes action in...

Self-efficacy is a belief in one's ability to succeed in a specific situation or accomplish a task (Bandura, 1997) and is one of the most studied constructs in Western psychology, particularly concerning psychological well-being. A small number of studies links self-efficacy with positive...

Presently, entrepreneurship and innovation within market economies emphasise hedonic conceptualisations of value, in which consumers, on the one hand, are compelled to maximise their utility (the use and usefulness) from any given object (good or service) and producers, on the other hand, are...

Purpose – The purpose of this paper is to advocate for greater use of ethnographic research methods in entrepreneurship studies to produce more contextualized research. An argument for getting “up-close” and “hands-on” is presented to better understand how context shapes action in...

The theoretical challenge posed by this paper is to find a conceptualisation of value for entrepreneurship theory grounded in Indigenous knowledge from a Māori perspective capable of guiding entrepreneurs operating for sustainability and wellbeing. We review Western and Māori theories of...