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Guest editorial: wine and hospitality research : opportunities and challenges

Livat, Florine; Song, Haiyan - In: International journal of contemporary hospitality management 36 (2024) 8, pp. 2545-2554

Persistent link: https://www.econbiz.de/10015135955

Special issue: wine and hospitality

Livat, Florine (ed.); Song, Haiyan (ed.) - 2024

Persistent link: https://www.econbiz.de/10015135974

How do wineries price their wine experiences?

Gergaud, Olivier; Livat, Florine - In: International journal of contemporary hospitality management 36 (2024) 8, pp. 2653-2674

Persistent link: https://www.econbiz.de/10015135991

Expert opinion and brand reputation : an analysis from French Cuban cigars guidebook

Livat, Florine; Vaillant, Nicolas G. - In: Applied economics letters 13 (2006) 2, pp. 97-100

Persistent link: https://www.econbiz.de/10003293660

Celebrities as human brands : an investigation of the effects of personality and time on celebrieties' appeal

Lunardo, Renaud; Gergaud, Olivier; Livat, Florine - In: Journal of marketing management : MM 31 (2015) 5/6, pp. 685-712

Persistent link: https://www.econbiz.de/10011325768

Does storytelling add value to fine Bordeaux wines?

Mora, Pierre; Livat, Florine - In: Wine Economics and Policy 2 (2013) 1, pp. 3-10

Purpose: The purpose of this paper is to understand if the use of a vineyard's storytelling helps to better understand the position of each vintage in a niche and luxury market. Two main objectives structure this article: discovering what criteria constitutes the narratives of corporate...

Persistent link: https://www.econbiz.de/10011867801